Colbert and 'Wikiality'
In the segment, Colbert logs on to the Wikipedia article about his show to find out whether he usually refers to Oregon as "California's Canada or Washington's Mexico." Upon learning that he has referred to Oregon as both, he demonstrates how easy it is to disregard both references and put in a completely new one (Oregon is Idaho's Portugal), declaring it "the opinion I've always held, you can look it up."
As a native Oregonion, I'd say that we're more likely "California's Canada" because we don't like Californians...which I now am. Anyway, it's HILARIOUS!